Many companies spend so much time and effort focusing on adding new customers that previous customers fall through the cracks. This is an expensive mistake for many businesses, since it costs five to ten times more to acquire a new customer than it does to keep an existing customer. Here are a few tips to grow your business by marketing to customers in your own backyard:

• Don't assume old customers won't come back. You may never know until you ask.
• Consider having the owner or president of your company reach out, showing the customer's importance to your business.
• Create a reactivation campaign with "we'd like you back" messages via email, postcard, letter, etc. Thank customers for their previous business and include an apology for falling out of touch, as well as an updated list of products or services.
• Provide an enticing offer, such as an exclusive discount, free shipping, value added bonus, etc.
• Maintain regular front of mind awareness with newsletters, email messages, holiday greetings, etc.
• Survey old customers. Tell them you'd like to earn back their business and ask what it would take to have them return. Even if your customer won't return, you can find out how to fix flaws before it affects other customers.

If you'd like help developing newsletters, postcards, flyers, or other creative ways to keep in touch with your customers, let us know. We'd love to help you grow your business.

Your web site is likely one of the biggest marketing tools for your company. What better way to draw attention to your web site than by affixing web site promo labels to nearly anything and everything you can think of?

Promo labels can be creatively designed to not only attract attention but also inform the reader about your web site. For example: "Check out our half price daily deals online at www.123website.com." You can not only increase traffic to your web site, but also the likelihood that visitors will browse around your site. If they like what they see, it's likely they will drop in again and again.

Web site promo labels can be applied to anything ranging from the outside of invoices or packages, to newsletters, postcards, brochures, receipts, business cards, etc. Let us know if we can help you develop these or other creative ideas that stick!

Mozilla Firefox has become a browser favorite for many reasons, including the variety of available add-ons that can enhace the abilities of Firefox. Here are a few of the most popular Firefox add-on options:

• TinyURLGenerator – enables you to quickly generate a small URL for the page you're looking at.
• ReadItLater – eliminates tabs users may keep open because they haven't finished reading information.
• Time Tracker – displays a clock in the status bar to allow you to keep track of how much time you're spending in Firefox.
• Any Color – allows you to change the color and appearance of Firefox to any color of your choice.
• StumbleUpon - allows you to browse only the best of what the web has to offer.
• WOT – adds security to web surfing by displaying a warning screen if a web page is believed insecure.
• Statusbar – displays the download status on the status bar instead of opening a new download window.
• AutoCopy – allows you to quickly copy and paste text. Text is copied by simply highlighting a selection.
• Omnibar – turns your URL bar into a Google search as well as the address bar.

We live for creative ideas, so if you have any that can make our website easier to use or more functional, we'd love to hear them!